We see it thru.
Being passionate and determined is necessary in sports. Developing products that truly solve our customers problems and needs, building brands that win the long term trust and hearts requires it too.
we build brands to trust.
WeSports acquires and develops sport & leisure equipment specialists and let them operate freely in a decentralized structure. At WeSports we believe that the entrepreneurial spirit is key to our success and therefore all our brands are independently run by their local teams.
There are several hundreds of sports. We are sports equipment category experts in bikes, hockey, fitness, mobility, climbing, trekking, outdoor, skiing and extreme endurance sports. For now.
BIKEs & MOBILITY
BIKESTER
Bikester, based in Stockholm Sweden, is a leading online bike store in the Nordics. Their extensive experience, combined with a wide assortment of competitively priced products, positions them as a local champion in the Nordic bike segment. The company was founded in 2013 and acquired by WeSports in 2024.
BIRK SPORT
Birk Sport is the leading bike specialist brand in Norway. The company currently operates two physical stores in Oslo, an established e-commerce platform, and a B2B sales channel for government-subsidized bikes. Birk Sport was acquired by WeSports in 2024.
CARGOBIKE OF SWEDEN
Cargobike was founded in 2007 and is the oldest cargo bike brand in Sweden. Their unique models are designed in-house and assembled in Malmö, where Cargobike is based. The company was acquired by WeSports in 2024.
Larunpyörä
Larunpyörä, based in Helsinki Finland, is a leader in bicycles and accessories. As the official importer of top brands like Focus, Cervélo, and Kalkhoff, they offer a wide selection of high-quality bikes and gear. With over 30 years of experience, their knowledgeable team is dedicated to serving enthusiasts in the Finnish cycling community. The company was acquired by WeSports in 2024.
CYKELKRAFT
Cykelkraft, based in Jönköping Sweden, is a leading online bike store. The team is award winning service champions, all with bike athlete or enthusiast backgrounds that strives to be the most reliable and customer friendly bike store in Sweden. The company was founded in 1994 and acquired by WeSports in 2020.
CYKLOTEKET
Cykloteket, based in Stockholm Sweden, is a leading online bike store brand with multiple mega destination stores and service stores in Stockholm and Västerås. The company was founded in 1994 and acquired by WeSports in 2021.
Biketown
Biketown, based in Falun Sweden, is a bike and motor specialist company with a leading online presence and local service. The company was founded in 2010 and acquired by WeSports in 2020.
SPOBIK
Spobik, abbreviation for Sports & Bikes, is a premium bike destination for the elite bike athletes. Built by former competitive bikers, around the curated assortment and service needed to win championships. Based in Jönköping Sweden, founded in 2018 and acquired by WeSports in 2020.
Tooorch
Tooorch is a leading supplier of bicycle accessories in Sweden. Acquired by WeSports in 2021.
Bikelease
Bikelease is the leading provider of ”benefit bikes”in Sweden through their fully digital solution with a modern e-commerce platform that has proven a success with customers. Acquired by WeSports in 2021.
RAWBIKE
Rawbike is a green D2C micromobility brand, digitally born. They offer a highly appreciated sustainable and smart way for everyday commuting and transportation through a qualitative vehicle that tells a story. Founded in 2017 and acquired by WeSports in 2021.
Huntteri
Huntteri is a Finnish industry leading bicycle wholesale and import company. They work with independent bicycle dealers, sport stores and purchasing chains. Huntteri´s customer base consists mostly of over 700 Finnish customers, but also support businesses in the Baltic countries and Germany.
KRONAN
A Swedish legacy bike brand, sprung from the Swedish military defence. Lasting quality, conservative style, built for the nordic climate with modern technology is the essence of this well known bike brand. Founded in 1942, privatized in 2004 and acquired by WeSports in 2020.
Motorsweden.se
Motorsweden, Motornorway and Motorfinland is the leading ecommerce destinations in the mobility segment “light vehicles”. Based in Åstorp, Sweden, the expert team delivers customer value with the focus on a strong value for money proposition. Founded in 2005 and acquired by WeSports in 2021.
Viarelli
Viarelli is the leading scooter brand in the nordics, developed with the latest technology and contemporary design. Founded in 2001 and acquired by WeSports in 2021.
MADE
Made for life. Made for play. Made for Vättern. A genuine modern bike brand, with timeless designs for all everyday mobility needs. Developed in Sweden, Made in Europe.
Dinhoj
Dinhoj is an online retailer of spare parts for mopeds and scooters. Acquired by WeSports in 2021.
lastexperten.se
Lastexperten is the leading specialist in trailers, transport and cargo solutions. Based in Borgeby, Sweden and founded in 2012. Offering a leading assortment online with a dedicated delivery network around Sweden. Acquired by WeSports in 2020.
Ten7
Ten7 is a young electric challenging mobility brand. Acquired by WeSports in 2021.
ELO
Elo is a micromobility brand developing light weight vehicles for the urban people. The specialist team behind elo has an ambition to replace unsustainable vehicles with energy efficient and at the same time fun products. Now. Acquired by WeSports in 2021.
Biketownmotor.se
Biketownmotor is a motor and mobility specialist with a wide range of work and leisure vehicles and accessories. Biketownmotor is a selected Yamaha partner. Founded in 2016 and acquired by WeSports in 2020.
RUNNING & OUTDOOR
ADDNATURE
Addnature, based in Stockholm Sweden, is a leading online specialist in outdoor life and adventure, in Sweden, Finland, and Norway. Their passionate team is devoted to offering a top-of-the-line assortment in skiing, camping, hiking, trail running, cycling, and training. The company was founded in 2000 and acquired by WeSports in 2024.
RunningXpert
RunningXpert is a Danish running specialist store based in Aarhus, operates under the brands Løbeshop.dk, Löparshop.se, Löpeshop.no and RunningXpert.com with presence in 18 European countries. The company was founded in 2005. It’s one of Europe's most engaging running channels and knowledge communities.
Outdoorexperten
Outdoorexperten is a leading nordic online specialist within hiking, hunting, fishing, multi-sport and alpine clothing. Founded in 2006 and based in Västerås, Sweden.
Pölder Sport
Pölder Sport started in 1990 and has ever since been a specialist within cross-country ski equipment run by former elite cross country skiers and experts. The company operates the world’s largest physical store for cross-country skiing and also offers products for orienteering, running and swimrun, as well as polder.se and polder.no. Pölder Sport is based in Nässjö and was acquired by WeSports in 2021.
KELLER SPORTS
Keller Sports is a leading European sports destination for elite and enthusiast athletes in running, fitness, and outdoor. Over 3.5 million customers has to date given Keller Sports some of Europe's highest customer satisfaction ratings. Keller Sports is set to be one of the larger sports ventures in Europe. Keller Sports is a comprehensive sports destination, from equipment to expertise and inspiration.
TRETORN
Tretorn, a Scandinavian heritage brand renowned for its iconic shoes, balls, and rackets, as well as high-performance boots and rainwear. Born in the harsh Scandinavian climate in 1891 and with a long sports history, Tretorn has become synonymous with quality and durability, resonating with consumers worldwide.
THEVEA BRANDS GROUP
Thevea are a multi-brand company focusing on outdoor and sports brands as well as event & agency management, each catering to a unique audience. The brand portfolio includes Tretorn and Sarek, but also represents Toalson and Adidas in the Tennis, Padel and cycling categories.
Backpackinglight
Backpackinglight, based in Umeå, is one of Europe’s first stores for lightweight outdoor gear. Besides running the destination backpackinglight.se, the company also offers its own light weight product range under the name Sarek Gear. The company was founded in 2008 and acquired by WeSports in 2022.
Climbing247
Climb247 is a strong positioned online climbing specialist. Founded by climbers in Älvdalen 2003, and active in Sweden, Norway and Denmark. Acquired by WeSports in 2021.
Skistart.com
Skistart is the leading online cross-country ski equipment specialist in the Nordic region. Skistart is based in Älvdalen where they also have a specialist store for ski setup, waxing and grinding services. Founded in 2003 and acquired by WeSports in 2021.
Multitriathlon
MultiThriathlon is a leading online global destination for multi-sport, triathlon, swimrun and extreme endurance sports. Based in Älvdalen, Sweden and acquired by WeSports in 2021.
Nordfjell
Nordfjell is a Swedish outdoor brand that manufactures reliable and functional outdoor clothes with a classic design that lasts year after year. Acquired by WeSports in 2021.
TRAINING
TRÄNINGSMASKINER.COM
Träningsmaskiner.com, based outside Malmö Sweden, is the dominant and leading nordic fitness and training equipment destination. They have the largest assortment possible, great prices and an excellent professional expert service. Available in Sweden, Norway (training365.no) and Denmark (traeningsmaskiner.com).
Treenikauppa
Treenikauppa.fi, based in Lahti Finland, is the dominant and leading fitness and training multi brand online equipment destination in Finland. Acquired by Wesports in 2021.
Gymstick
Gymstick is a Finland based fitness equipment company founded in 2003. Gymstick provides high quality fitness and sports equipment and also provides the users with a community based experience through giving access to over 500 free training videos. Gymstick distributes its’ products to over 45 countries. Acquired by WeSports in 2021.
MASTER FITNESS
Master Fitness, founded in 1989 and based in Varberg Sweden, is a leading fitness equipment and training machines brand. Master Fitness develops a wide range of high quality functional and well designed equipment.
Vartex
Vartex is the leading wholesale company in fitness equipment and motorcycle and mobility accessories. The specialist team is based in Varberg, Sweden. Vartex was founded in 1948 and acquired by WeSports in 2021.
Kraftmark
Kraftmark develops and markets high quality fitness products under its own brand to gyms in Sweden and Norway. Kraftmark also sells direct to consumers online via own websites kraftmark.se and kraftmark.no.
TEAM SPORTS
HOCKEYSTORE
Hockeystore is the leading Swedish online specialist store for hockey athletes. The online and physical store is one of the best assorted in the Nordics, based in Jönköping Sweden with a expert team of former hockey athletes. Founded in 2015 and acquired by WeSports in 2020.
HOCKEYTOWN
Hockeytown is a leading Swedish online specialist store and physical store in Karlstad, Sweden. The company was founded in 2007 and acquired by WeSports in 2021.
Klubbhuset
Klubbhuset was founded in 2001 and is today one of the world’s largest online floorball stores. Klubbhuset runs klubbhuset.com and also operates five physical stores in Sweden. The company offers a wide range of floorball products from many of the world’s leading brands. Acquired by WeSports in 2021.
Oxdog
Evosport was founded in 2011 when a few experienced floorball entrepreneurs started the innovative floorball brand Oxdog. Oxdog is a Swedish/Finnish brand and the leader of innovations in floorball and also the biggest floorball brand in social media. The company offers highly technical floorball equipment throughout Europe.
OTHER SPORTS
TENGO.se
Tengo, based in Båstad Sweden, is a leading online paddel och tennis equipment store. The company was founded in 2000 by former tennis professionals and racket sport experts.
Finwake
Finwake is the leading water sports equipment specialist in Finland. Acquired by WeSports in 2021.
Vesiurheilu
Vesiurheilu.fi is a leading destination for water sports equipment in Finland. Acquired by WeSports in 2021.
Saimaa
Saimaa is a waterspouts brand offering SUPs an various other water sports accessories. Acquired by WeSports in 2021.